- advertising terminology
- Реклама: рекламная терминология
Универсальный англо-русский словарь. Академик.ру. 2011.
advertising terminology
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Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Clutter (advertising) — Advertising or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis. This phenomenon results from a marketplace that is overcrowded with products leading to huge competition … Wikipedia
False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… … Wikipedia
Contextual advertising — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising … Wikipedia
Newspaper display advertising — is a form of newspaper advertisement where the advertisement appears alongside regular editorial content. Display ads are generally used by businesses and corporations towards promotion of their goods and services and are generally for larger… … Wikipedia
Party advertising and self-promotion — As Victor Klemperer noted in his classic study of totalitarian language, The Language of the Third Reich, political sloganeering and propaganda (‘public enlightenment’) campaigns have a symbiotic relationship with the language of advertising.… … Encyclopedia of Contemporary Chinese Culture
Nielsen ratings — are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States. Nielsen Media Research was founded by Arthur Nielsen, who was a… … Wikipedia
Engagement (marketing) — Engagement measures the extent to which a consumer has a meaningful brand experience when exposed to commercial advertising, sponsorship, television contact, or other experience. In March 2006 the Advertising Research Foundation defined… … Wikipedia
Fine print — This article is about small size of text. For other uses, see Fine print (disambiguation). Fine print, small print, or mouseprint is less noticeable print smaller than the more obvious larger print it accompanies that advertises or otherwise… … Wikipedia
Cost per conversion — is an advertising and marketing term, describing the cost of acquiring a customer, typically calculated by dividing the total cost of an advertising campaign by the number of conversions. The definition of conversion varies depending upon the… … Wikipedia
